12 dic. 2016

Big data and visualization

To be fair, it’s been a few years since “big data” started becoming popular as a buzzword, so it can’t be counted as a trend exclusively in 2016. For the past few years, businesses have been upgrading their systems and investing more to collect greater quantities and quality of data on their customers. This data is useful—but only if it’s interpreted correctly, and only if those gathering it are asking the right questions. Enter the era of data visualization, where advanced software programs and analytics platforms are able to automatically gather and project big data in meaningful ways, helping users form accurate, actionable conclusions.

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